Website optimization means different things to different people.
To an ADA Compliance Officer optimization means making certain your website is accessible to people with disabilities. This includes guidelines like including text alternative tags for non-text content, and using high contrast colors with background/text combinations.
For content writers website optimization focuses on grammar, spelling, and informative content displayed in an easy to read format.
SEO professionals are concerned with page speed, keyword ratio and content hierarchy.
What should it mean to you? All of the above. Optimization means giving your visitors the best experience possible, so the first question to ask is ‘Who is your target audience?’
This includes criteria like
- age group
- income level
What is important to them? What pastimes do they enjoy? The more deeply you can identify your target audience, the more effectively you can connect with them.