1. THE SEARCH
I recently search for a software package and found it advertised in the Google Sponsored Shopping results.
2. THE AD
The domain and company name is similar to a popular company, whose software the advertiser is selling.
3. LOOKS LEGIT
The site displays Verified Reviews claiming over 200 positive reviews.
4. WAIT, WHAT?
However, when you click the Verified Reviews logo it is linked to a totally different product review for another company.
5. THE REVEAL
Only if you click the product’s Reviews tab will you see several authentic reviews identifying the seller as fraudulent.