In January 2023 CTO Jeremy Toth reached out looking for a resource to partner with that could help support their Marketing department in the maintenance of their public facing brochure websites.

At that time, content and basic design was performed by an in-house marketing team, but they acknowledged a lack of  technical background for any tasks beyond what they could do in a wysiwyg editor.

The website underwent a substantial overhaul and went live August 2023.


  • Replace Middo Theme (last updated in 2019) with Divi
  • Reduce Number of Plugins
  • Replace Visual Portfolio, a paid plugin, with native functions
  • Create Redirects for updated URLs & Custom 404 Page.
  • Add favicon,  schema, and privacy policy
  • Connect Site to Analytics & Search Console
  • Correct issues with password protected content
  • Serve images in next-gen formats
  • Update Server PHP version

Related Project: Peterson Rutgers Group

Payment Methods & Best Practices

Customer Engagement & Marketing

  • Google Trusted Stores
  • Trusted Reviews
  • eBay
  • Amazon Seller Central