The Devil’s in the Details

CSH Electric Motor Supply, Inc. offers a huge selection of electric motors, mechanical float switches and alarms, fan blades, hubs, blower wheels, phase converters & motor accessories. Sales were good, but they were having trouble with their AdWords account and asked me to take a look.

A few commonly made mistakes had created a marketing disaster. For example,  ads for pool motors were displayed for any search term that included the word pool ie. ‘swimming pool’.

Below are screenshots of their account before they contacted me, and the same period one year later.


March 1, 2014 - November 30, 2014

Mar 1, 2014-Nov 30, 2014


March 1, 2015 - November 30, 2015

Mar 1, 2015-Nov 30, 2015

Payment Methods & Best Practices

Customer Engagement & Marketing

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