Who I Serve

Who I Serve

After 17 years managing the Internet department of an IT firm, I became a freelancer with the goal of being generous. My name is Hillary Norfleet of On Time Web Development and I help small  businesses solve their website problems. With over 20 years experience I’ve built and maintained over 300 websites.  Many of my clients have been mistreated by firms who charge premium fees and  become unresponsive; leaving them with broken, hacked and outdated sites. Others have been charged exorbitant “maintenance fees” for services never rendered. One client was charged $300 monthly for Google AdWords campaign management, a total of $3,600 before he cancelled the account. As a Google Certified Expert I was able to provide proof that no changes were ever made to his account.

Update March 1 – 7 2019: As my client he spent $600 on ads  – and received $6,000.00 in sales.

If you are tired of being treated like a doormat by your web development or Internet Marketing company. With my help we’ll turn your site into a welcome mat for your customers.

ROI	900%

Internet Marketing – Where to Begin?

Internet Marketing – Where to Begin?

It one of the most common questions I get from new clients. What’s the first step in growing my online presence? Should I pay Google for keywords? Or hire someone to do keep my social media updated? Maybe update the design of my website? While all of these ideas have merit, they are all secondary when it comes to internet marketing. The first thing I recommend is a site review. Before you put money and effort into bringing visitors to your site you should make sure they will find it informative and user-friendly when they arrive. A typical website review provides insights on security, user experience and functionality along with actionable recommendations on how to optimize it. Some of the main categories to look at are:
  • Page Load Time
  • Security Issues
  • Coding Errors
  • Display Issues
  • Search Engine Optimization
Let’s take a deeper look at each area.

Page Load Time

This filmstrip shows the process of loading a slow web page.

Speed is your best salesperson.  It’s a solid fact that every second you can save when loading the site translates into higher conversion rate.There are a lot of reasons your site could be slow loading.  Using tools like Google Page Speed tester and GTmetrix helps developers pinpoint and correct them. Tip: Most of the issues I see are due to server settings.  They can be fixed by your hosting company if you know what to ask for.

Security Issues

Firefox web browsers shows a green lock icon in the address bar of a secure website

Firefox web browsers shows a green lock icon in the address bar of a secure website

Every website should be protected by an SSL.  They come free with any decent hosting plan, and Google will actually penalize your site for not having one. Try visiting your site by typing in http://youwebsite.com in the address bar.  Does it automatically send you to https://yoursite.com (or https://www.yoursite.com)? If not you may have a problem with the way the site is set up. Other security issues I’ve come across include outdated plugins and themes, which can open your site (and any other sites on a shared hosting account) to attacks.

Coding Errors

Coding errors can make your website vulnerable to hacking. It slows down site speed and can break the layout and functionality of your site. The w3c validator is my go to tool for resolving code errors.

Display Issues

Google penalizes websites that aren’t responsive – meaning they don’t display nicely on browsers, tablets, and phones. You should also be aware that there are some differences between how different browsers display code.  Something that looks great in Google Chrome may not look good at all in Internet Explorer, for example.

To be continued

Domain Slamming

Domain Slamming

Don’t be a victim of Domain Slamming!

This week I received a Domain Name Expiration Notice warning me that I will lose exclusive rights to my online identity if I don’t renew ontimewebdevelopment.com right away.

The only problem is, I didn’t register ontimewebdevelopment.com with this company – my domains are all registered through SiteGround. Many website owners don’t know where their domains are registered though, and it would be easy for them to fall for this ruse.  If I’d responded to the notice I’d be paying 3 times what I currently pay for this service.

Are you, like me, angered by con artists trying to steal your identity, your time and your money? Are you frustrated by the never-ending flood of Spam and Scams, Phishing, and Fraud on the Internet?

That’s why I include domain management services as part of building your online presence.  You shouldn’t have to worry about your domains expiring, or being overcharged by unscrupulous scammers.

If you need a trustworthy support resource to keep your online identity secure and your business in touch with technology, call or text me at 989-284-3935.

Blacklisted!

Blacklisted!

I was recently notified that one of my newly launched websites was blacklisted by Norton – which means visitors who use Norton’s service were presented with a large ‘Malicious Website Blocked’ banner.  As you can imagine, my client was quite upset.

 

My first action was to check the reports from 2 security plugins used on all the sites I develop.  The site was identified as clean by both services.

 

Next I visited Norton’s website, where I learned that Norton’s automated scanner had marked the site unsafe due to “Annoyance factors”, a vague category defined as “Items that don’t necessarily do harm, but are a nuisance”.

 

My client and I were not notified of this.  We had to learn about it from a friend who visited the site. In order to unblock the site I had to create an account at Norton, verify site ownership, and request a re-evaluation. The site was marked clean within a few hours. Since then I have added all my websites to that Norton account so I will be alerted immediately if there is a change in their status.

 

If you know anyone panicked by the thought of their website being identified as UNSAFE, I would be happy to look into their issue and insure their reputation isn’t ruined by “Annoyance Factors”

 

Google AdWords Case Study

Google AdWords Case Study

Chris is a very savvy businessman.  He runs two online stores that sell wholesale goods to dealers and the general public, and makes enough money to support his wife and their 6 children.

Chris contacted me last year and asked if I could review his online advertising accounts -he thought he might not be getting the highest return on his investment.  I did some digging and found:

  • January – July 2016 he’d spent over $20K for his Google AdWords campaigns, and only 14K revenue from those campaigns
  • His website had been updated, resulting in changes to the URL structure – This meant that every time someone clicked an ad, they received a Page Not Found message. In Chris’s words, he was paying to send customers to pages that didn’t exist.
  • It also meant that all organic links to his previously indexed pages were broken.
  • AdWords campaigns were created by an SEO company in June 2015, but no changes were ever made to that account. The company billed Chris $300 each month – a total of $3,600 before he cancelled the account

 

Before

After

  • Spend: $20,000
  • Revenue: $14,000
  • Spend: $11,000
  • Revenue: $99,000

 

One Year Later – The Astounding Results

Revenue increased more than 600%

  • January – July 2017 spend has been 11K and revenue earned from AdWords? Over 99K

If you aren’t sure you are getting the biggest bang for your AdWords buck, give me a call.  The initial consultation is free and you just might end up finding buried treasure!

Payment Methods & Best Practices

Customer Engagement & Marketing

  • Google Trusted Stores
  • Trusted Reviews
  • eBay
  • Amazon Seller Central

Get In Touch

Commerce Twp, MI 48382