Internet Marketing – Where to Begin?

Internet Marketing – Where to Begin?

It one of the most common questions I get from new clients. What’s the first step in growing my online presence? Should I pay Google for keywords? Or hire someone to do keep my social media updated? Maybe update the design of my website? While all of these ideas have merit, they are all secondary when it comes to internet marketing. The first thing I recommend is a site review. Before you put money and effort into bringing visitors to your site you should make sure they will find it informative and user-friendly when they arrive. A typical website review provides insights on security, user experience and functionality along with actionable recommendations on how to optimize it. Some of the main categories to look at are:
  • Page Load Time
  • Security Issues
  • Coding Errors
  • Display Issues
  • Search Engine Optimization
Let’s take a deeper look at each area.

Page Load Time

This filmstrip shows the process of loading a slow web page.

Speed is your best salesperson.  It’s a solid fact that every second you can save when loading the site translates into higher conversion rate.There are a lot of reasons your site could be slow loading.  Using tools like Google Page Speed tester and GTmetrix helps developers pinpoint and correct them. Tip: Most of the issues I see are due to server settings.  They can be fixed by your hosting company if you know what to ask for.

Security Issues

Firefox web browsers shows a green lock icon in the address bar of a secure website

Firefox web browsers shows a green lock icon in the address bar of a secure website

Every website should be protected by an SSL.  They come free with any decent hosting plan, and Google will actually penalize your site for not having one. Try visiting your site by typing in http://youwebsite.com in the address bar.  Does it automatically send you to https://yoursite.com (or https://www.yoursite.com)? If not you may have a problem with the way the site is set up. Other security issues I’ve come across include outdated plugins and themes, which can open your site (and any other sites on a shared hosting account) to attacks.

Coding Errors

Coding errors can make your website vulnerable to hacking. It slows down site speed and can break the layout and functionality of your site. The w3c validator is my go to tool for resolving code errors.

Display Issues

Google penalizes websites that aren’t responsive – meaning they don’t display nicely on browsers, tablets, and phones. You should also be aware that there are some differences between how different browsers display code.  Something that looks great in Google Chrome may not look good at all in Internet Explorer, for example.

To be continued

How To Increase ROI Using AdWords

How To Increase ROI Using AdWords

All conversion value/cost: 29.84

The data above is from an actual campaign. The eCommerce website is tied to Google Merchant Center and AdWords. Product feeds are submitted to Merchant Center (a free perk from Google). The AdWords account includes a shopping campaign with ads for each product in the feed. When someone searches for a product Google’s system kicks into gear, performing an auction with various merchants bidding on the opportunity to display their products.

 

 

The tricky part in all of this is knowing how much to bid. Bid too high and all your profits get eaten up, too low and you won’t get seen.

 

Obviously this is a simplified picture of setting up a profitable ad campaign. It’s taken years of experience, research and Google certification to get to this goal.

The real answer to increasing your return on investment involves much more than creating a Google AdWords account. Success comes when you have a seasoned professional maintaining the account.

Payment Methods & Best Practices

Customer Engagement & Marketing

  • Google Trusted Stores
  • Trusted Reviews
  • eBay
  • Amazon Seller Central

Get In Touch

Commerce Twp, MI 48382